People for the Ethical Treatment of Animals, a leading animal rights advocacy organization, is well-known for its controversial tactics. But its latest campaign taking aim at fat people is not only in bad taste, it is also misleading, if not inaccurate. The group recently launched a new billboard campaign, depicting the backside of an obese woman in a red polka-dot bikini on the beach that reads, "Save the whales. Lose the blubber: Go vegetarian. According to PETA, they launched the campaign in Jacksonville because the "Sunshine State's endless summer" lends itself to year-round bikini season not exactly true and subsequently the organization's phone lines were "ringing off the hook with reports of beached whale sightings. The group is undergoing a broader campaign to boost vegetarianism through claims that nonmeat-eaters are 20 to 30 percent leaner than everyone else.
PETA's Jax billboard blunder
"Lose the Blubber" Ad is Low Blow from PETA - Nutrition Unplugged
Subscriber Account active since. As an activist non-profit, PETA doesn't have to worry much about making people angry, and they often thrive on it. Whether it's using sex, graphic images or exploiting tragic news events, it's all meant to grab your attention — by any means necessary. It has developed a brand that's on the fringe, supporting its own extreme stances. Many of the ads go out of their way to offend you and advertising authorities across the world. PETA even puts up websites to promote its ads that have been banned or rejected.
“Lose the Blubber” Ad is Low Blow from PETA
PETA often gets celebs to pose nude, but this ad featuring Joanna Krupa with a crucifix hit a … What is your eye drawn to first? Lose the Blubber: Go Vegetarian. Current subscribers: You will continue to receive e-mail unless you explicitly opt out by clicking, People for the Ethical Treatment of Animals. For whatever reason, you are now asking the question: Why should animals have rights? Save The Whales.
But what about human cruelty. Have they forgotten about that? A new PETA billboard campaign that was just launched in Jacksonville reminds people who are struggling to lose weight — and who want to have enough energy to chase a beach ball — that going vegetarian can be an effective way to shed those extra pounds that keep them from looking good in a bikini. This is a life-saving message. Once again PETA has put its so-called quest for animal rights and desire to get the world to switch to a vegan lifestyle ahead of basic decency toward their fellow humans.